Case Study: How a Texas Personal Injury Attorney Got 22 Leads in His First Month
When a law firm hires a new marketing agency, the first month is usually about setup. For Matthew Dillahunty, a personal injury attorney in Texas, it was also when the cases started coming in.
The results
| 22 | new leads |
| 3 | leads that became cases |
| 1 month | time to results |
In his own words
"I've already procured 22 leads and three of them have converted. I'm very happy with the work that Cato Marketing has done for me. I find them fast, reliable and effective in terms of ad management and ad marketing, and I'd absolutely recommend them to other lawyers or other individuals looking for marketing."
The client
Matthew runs his own personal injury practice in Texas. He represents people who've been injured and guides them through complex cases. Like every personal injury firm, his growth depends on a steady flow of qualified enquiries.
The challenge
Reaching people at the moment they need an injury lawyer is hard. Traditional marketing is expensive, and too broad to reach someone who's looking for legal help right now. Matthew needed a reliable way to connect with those people and keep his pipeline full.
What we did
Matthew brought us in to manage his advertising. He wanted a partner that would be fast, reliable and get results, using targeted digital ads to reach the people who need his help more efficiently than traditional marketing could.
The results
Within one month, Matthew's campaigns brought in 22 new leads, and three of them have already turned into cases. That's real new business for the firm, and more time for Matthew to focus on his clients while we handle the marketing.
What other firms can take from this
- Judge marketing on signed cases, not just leads. Three new personal injury cases in a month is the number that matters.
- Speed matters. Matthew called us "fast" for a reason. Campaigns that launch quickly and get adjusted every week find results sooner.
- Follow up every lead quickly. Injury clients often call several firms. The one that answers first usually gets the case.
Individual results vary. Every market, practice area and budget is different.
Want results like Matthew's?
See how we help firms like his on our law firm marketing page, or book a free strategy call and tell us which cases you want more of.
